Mcdonald's case study Example | Topics and Well Written Essays - 750 words - 1

Mcdonalds - Case Study ExampleIn 2003, McDonalds reinvented its mission/vision by implementing a Plan to win system that focuses on becoming bigger, non just better. Action plans in implementing this strategy are to increase sales in every geographic segment of the business to offer relevant menu to its 60 million customers per day, and to gain the confidence of stockholders by the profitability of its operation. McDonald uses 5 key strategies in implementing this plan, i.e. product, price, people, place and promotion (McDonalds 2009 annual report).In change magnitude sales in every geographic segment of the business thru franchising. Focused on brand availability, menu variety, beverage choice, convenience and day part expansion. McDonalds introduced McCafe and aid Angus third pounder, focused on classic favorites like big Mac and Quarter Pounder, and emphasized affordability in the US market and in mid-2010s introduced frappes and smoothies.In all areas of operations, reinvestm ent was done in the facilities and equipments, opened stores in convenient areas, extended store hours, build up its drive through systems and offered locally relevant selections. The strategy included advertising and promotions. In U.S, drive-through systems, and caf-ambiance were developed in Europe, the portable snacks were popularized in Germany, breakfast time was introduced and designed the same strategies in other areas where McDonalds is present.McDonalds joined the bandwagon of globalisation and has developed franchised business in 119 countries. In 2010, McDonalds has 32,737 franchise units all over the world, an increase of 28% from 21,078 units in 2009 (McDonalds Annual Report). This means the company has to fake with franchise owners with diverse cultures, religion and ethnicity. The tactics of McDonalds is to adopt its menu to the culture and taste of the region, to hire and train locals to work in the